Imagine yourself roaming in a street with a crowd and people buzzing around. With all the noises and distractions what might catch your attention? Yes! It can be a sign board which you can see from a distance. It can be outside a shop or it can be a billboard for any other advertisement e.g. a shoe brand. This demonstrates the importance of a sign board in business marketing.

Understanding the purpose of signboard:

To clearly understand the purpose of the signboard, a picture of the whole scenario of a café can be imagined. One day, Emma decided to invest in a good signboard with all the information needed to run her business because without this, people rarely notice her café down the street. She consulted a sign company and ordered a sign board for her café. Now, after displaying, the sign board, with pink neon lights, is visible from a distance and catches the attention of people. Her sales have increased by almost 40% in a week. This marks the importance of sign boards.

What factors should I keep in mind while choosing sign boards?

The key factors to consider while choosing a sign board for your business can be:

• It should be clear and visible.
• It should have an appropriate size and design.
• It should be concise and have all the necessary information.
• It should have a simple yet attractive logo to make your business stand out.
• The sign boards should be durable to resist weather changes.
• It should be made according to the space and location.
• Make your sign boards visible in nights and evenings by LED or neon lights.
• Keep in mind the budget and maintenance of your sign board.

How to assess the location of sign boards?

If you make the best use of your sign boards, then these factors should be kept in mind:

• First of all, take permission from the local authorities for placing your signboard.
• Select a location where maximum audience can be targeted.
• Always keep in mind to choose a space where there is maximum visibility from different angles for the targeted audience.
• Assess the already present signboards at your selected location and choose ways to make your signboard stand out.
• Analyze the lights and visibility for your sign board.

Is analyzing the viewing distance important?

Yes! It is. You should always make sure to analyze the viewing distance. Keep the fonts simple and easy to read for the audience. Keep the size of the writing appropriate so that it can be read effortlessly from a distance. Also, make sure there are no hurdles in between the sign boards and visibility for the audience e.g. any building or other sign boards.

How to reflect the specific brand identity?

It is important that you choose a design of your sign board which reflects your brand. It should be according to the nature of the items to be marketed. E.g. If a clothing brand is launching its summer collection, then its sign board should be bright, attractive and full of colors to catch the attention of the customers. But always keep your brand identity intact and unique. Make sure to keep your design, logo and colors consistent with all the advertisements.

Considering Sign Regulations

Always take permission from the local authorities and take care of the size and height of your sign boards. Consider the demands of the local communities. Also, it is important to take care of the comfort of people living in your targeted area during construction or placement of sign board. Lastly, follow proper process and guidelines from the authorities for placing your sign board.

Types of signboards

Different types of sign boards can be considered for the marketing of your business. For example:

• Digital signboards 

These sign boards continuously play your advertisements on a screen

• Window signboards

Advertisements printed on vinyl are pasted on shop windows to catch the attention of customers.

• Pylon sign boards

These boards are placed on top of a pole and can be adjusted in the direction of your choice. E.g. to tell the direction of a shop in a mall.

• Monument sign boards

These are made up of some kind of stone and are placed at ground mostly at the customer’s eye level.

• Channel letters sign boards

These are excellent ways to advertise as it makes your advertisement visible by using neon lights or LED lights.

• Signs on Vehicles

It is often seen that advertisements are printed on vehicles e.g. promotion for an Uber.

How to choose the right size of sign board?

It can be made easy by just keeping in mind the following factors:

• Choose your signboard according to the location
• Assess the already placed sign boards and make an estimate of what should be the size of yours.
• Select the size on which all necessary information can be written with appropriate visible fonts.

Conclusion:

Signboards play an important role in the marketing and promotion of your business. Just choose the right strategies and guidelines mentioned above for your signboards and it can be a game changer for your business.

FAQs:

1. How much does it typically cost to rent a billboard?

The cost differs according to the nature of business and places. But according to the latest information, in the US, it ranges approximately from $2,000 to $20,000 per month.

2. Are there any additional costs involved in billboard advertising?

Yes, besides renting a space, you also have to invest in billboard making, its material, lighting and adjustment. 

3. How long can I rent a billboard for?

Typically, a billboard stays up for a month but if you want to expand the duration then you have to pay the extra rent according to your time duration.